There is an influx of information and resources on the term Sustainability and Sustainable Fashion that can certainly be overwhelming. However, the one definition that hit a "home run" for us is the one by Fashion Revolution:
SUSTAINABILITY [noun]
An inherently Black and Brown indigenous regenerative mechanism for living and engaging with nature. Grounded in an ancestral relationship with the Earth but has evolved into the resistance to colonial structures so we can all find well-being, joy, and empathy-based healing.
Example: “Sustainable fashion brands can produce within the confines of an extractivist economy to create apparel experiences that leave a minimal footprint on our planetary system and instill authentic socio-cultural solutions. As a continuous work in progress, a brand must value Black and Brown relationships and reconnects to localized communities in order to be truly sustainable. Ethical fashion stewardship celebrates, cultivates, and centralizes indigenous equity while mitigating environmental detriments so as not to compromise future generations.” – @DominiqueDrakeford
The textile industry contributes to about 10% of global carbon emissions. An estimate of 100 billion items of clothing is produced every year, 85% of this end up in landfill every year.
How can we reduce our Fashion's Environmental impact?
For the conscious consumer: Adopt buying practices that are driven by a commitment to making purchasing decisions that have a positive, social, economic, and environmental impact.
Wear your values to be the change: Support Fair & Ethical Trade practices, respect indigenous rights as to their natural resources and intellectual property rights over their arts & designs whether they are registered or not, and be aware of what constitutes cultural appropriation.
Buy Less
Buy better
Buy Clothes that last
Adopt a minimalist capsule wardrobe.
Use solutions to prevent microfiber pollution from synthetic clothes.
Know the pros and cons of fabric sustainability:
Fabric Sustainability At-A-Glance (By Ellen Rubin)
As a brand and a business that is impact-driven, our goal is to incorporate better alternatives into our collection as we work with those striving to "create a remarkably different economy, one that can restore ecosystems and protect the environment while bringing forth innovation, and prosperity, meaningful work and true security".
We leave you with a brilliant interview from Bandana Tewari;
"I can't certainly tell someone who is struggling to make ends meet - you can't possibly be wearing polyester. I think everyone has their own journey...So what is sustainability then when it comes to clothing?"
Lets us be the change we want to see in the world.
Much Love
Team E4
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